100YEARS OF
MEISTERSÜCK
(LONDON · UK · 2024)
(CAMPAIGN UI ART)
Challange
Celebrating the iconic Montblanc Meisterstück fountain pen’s 100th anniversary on the e-commerce platform, while working within the constraints of existing design components.
Approach
I embraced Montblanc’s rich, minimalistic black-and-white aesthetic to create a visually timeless experience. The design takes customers on a journey through the pen’s century-long history, while spotlighting the Origins Collection.
Storytelling
To narrate the Meisterstück’s evolution, I introduced a new timeline module. This interactive feature allows users to explore the pen's history over the past 100 years, adding depth and context to the brand’s story.
UI art
I infused the UI with a touch of craftsmanship—rounded hover states mimic the strokes of a fountain pen, and interactive ink effects unfold as users scroll. These details create a memorable, immersive experience that honors Montblanc’s century of excellence.
The ink effect
To honor this milestone, a graphic interactive element has been introduced, allowing users to experience this ink-dissolving effect as they scroll, elegantly simulating the mesmerizing dispersion of Montblanc ink in water, bringing the century-old tradition to life in a dynamic and immersive way.
ABOUT.
CONVERSION
+ 33% Meisterstück added to cart
TIMELINE
Most clicked module on page
Being part of this project has been a true honor and a career highlight. Contributing to Montblanc’s celebration of the Meisterstück’s 100-year milestone from a design perspective was an incredible experience. I want to extend my heartfelt thanks to everyone at Montblanc, YNAP, and VML for their collaboration and support
